Emily Withell - Media: February 2014

Monday, 24 February 2014

Monday, 17 February 2014

Evaluation Question 5

How did you attract/ address your target audience?

Evaluation Question 4

Who would be the audience for your media product?

To help me with my research on finding out about who my target audience are I went onto the UK tribes website and here I was able to look at all the different segments. I found that my genre, and my target audience links under the segment 'Scenester' this is the research I found on Urban Tribes from the UK tribes website.

Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act.

Potentially having their own music blogs and club nights (or at least dreaming of it), Indie Scenesters are more concerned with building up their vinyl collections than conspicuous consumerism. The sounds of the moment are ever changing, but currently include Youth Lagoon, Beach House, Animal Collective, Kendrick Lamar and John Talabot, as well as old favourites like Caribou and Thom Yorke.

Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel.

Here is a short clip, that will give you a visual idea about the segment Indie Scenesters:

My Target Audience Video:

I made this video based on some of my own research that I did and it shows who my target audience are, how much time they spend on social networking sites and their fashion trend as you find out as to what shops that they like to shop in.

My target audience ranges from 16-25 year old males and females. I am going to target a wider audience by producing articles likely to have a broader interest. Furthermore, the audience will have a passion for films, music and should be technology able. Also they will have a fair amount of disposable income to be able to spend on the magazines and they will then go on to buy external items that have been advertised and are related to the magazine content.

In the Pixton below, it shows who my target audience is and it informs you of how old some of my target audience will be, where they like to shop and how they spend there time, for example, social networking sites.

To further my target audience research for my music magazine I decided to make a questionnaire to help me find out more about the interests and likes of my target audience. Using this questionnaire I conducted an interview recording some people from my target audience who are of different ages.to help me find out their likes, interests, favourite artists, shops, radio stations and so on. Furthermore, this will give me a broader idea of my target audience as they are all different ages, thus, helping me with the creation of my music magazine. I decided to interview David who is 21, Harry who is 19 and Charlotte who is 16.